23rd International Cultures Parade
Saturday, June 21st, 2008
Midtown Manhattan

Thousands of performers and marchers from over 100 cultural communities from the tri-state area are expected to participate, enabling hundreds of thousands spectators to experience the beauty of unity in diversity and to enjoy an unforgettable educational and cultural experience. Each participating nation, community, or cultural organization will have its own contingent through which it will showcase its culture.

Are you interested in accessing more than 5 million hard to reach prospective customers?

We can help you market to the continuously growing new immigrant community  in the tri-state area. 

This year, your company can be a part of the International Cultures Celebration.

Identification of key target markets is a critical element of marketing your business. If there is any demographic your business should be aware of, it is the growing multicultural and immigrant community which already comprises nearly half the population in the tri-state area. With Asians, African Americans and Latinos already spending three and a half times what white households spend on everything from healthcare, to long distance and entertainment, these groups are especially important to reach at a time when they are largely ignored by competitors. 

The International Cultures Celebration can provide you a festive community spirit to help you build a strong and life-long emotive link between you and your customers who are eager to assimilate to the trends of the marketplace, and to respond to popular American brands.  At a time when this vastly untapped, hard to reach market is spending twice what it did ten years ago, sponsorship of the International Cultures Celebration will prove to be an invaluable tool in reaching this demographic group. 

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