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The Immigrant’s
Voice / LA X 1380 AM
Daily Radio Education: This daily radio program, created immediately
after the September 11th attack, addresses many of the current
informational needs of immigrants, such as their legal rights, where to
go and what to do, how to obtain immediate benefits, and how to cope
with the immigration laws. This is the only daily radio program directed
at the immigrant community.
GROWTH:
LA X 1380 AM IS THE FASTEST GROWING
RADIO STATION IN NEW YORK CITY:
ADULTS 25-54, CUME GREW 79%
ADULTS 25-54 M-F, CUME
INCREASED 100%
ADULTS 35-64 M-F, CUME GROWTH
WAS 112%
ARBITRON, SUMMER 02 TO
FALL 02
MORE CUME MEANS
MORE RESULTS!
TARGET:65% OF LA X
1380’s AUDIENCE IS ADULTS 25-54
FORMAT:MUSIC/ONE TALK
SHOW (The Immigrant’s Voice)
PROGRAMMING DESIGNED TO BE RELEVANT
TO THE IMMIGRANT COMMUNITY NEEDS AND
INTERESTS
QUALITY AUDIENCE:
46% HAVE ATTENDED COLLEGE OR HAVE A
DEGREE
32% EARN $50,000+ PER YEAR
61% WORK FULL TIME
(Scarborough, Release 2, 2002)
THE IMMIGRANTS
VOICE’S SPONSORSHIP OPPORTUNITIES
Are you interested in accessing thousands
of hard to reach prospective customers?
We can help you market to the continuously
growing new immigrant community in the tri-state area.
Identification of key
target markets is a critical element of marketing your business. If
there is any demographic your business should be aware of, it is the
growing multicultural and immigrant community which already comprises
nearly half the population in the tri-state area.
If you serve as
The Immigrants’ Voice sponsor, in return you will be:
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Creating new awareness of your
products and services
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Creating brand awareness of your
product
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Accessing thousands of people that
would not typically be aware of your brand in demographics as
different as the cultural groups represented
Call NOW and a
representative will come to you and plan a sponsorship package according
to what you need and want!
(212) 302-2222 x 607 Email:
iif@10.org
HISPANIC NEW YORK
WNNY LA X 1380 AM
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Reaches all key demographics
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Allows advertisers to target and reach
every segment of the New York Hispanic population with one radio
station
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Licensed to the city of New York with
full market coverage
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It is locally produced and hosted
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Has an active listening audience that
delivers to advertisers
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9% of the total dollars spent on
advertising were spent on Spanish radio
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From 1990 to 2000, the total
population of New York grew 8.6% to 17,789,000.
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During the same period, the Hispanic
population in New York grew more than 33% to over 3,500,000.
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Hispanics accounted for more than 50%
of the Metro Population growth in New York
(Source: U.S. Census 2000)
THIS IS AN UNDER SERVED POPULATION!
ADVERTISE NOW AND SEE THE RESULTS
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coming soon!
