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 Press
Release
| Demographics
Previous Years’ Demographic
Summary: Over
1,300,000 people representing the multicultural population of the
New York and tri-state area attended the International Cultures
Celebration. Participants
include members of over 100 cultural communities, while spectators
represent several generations of multicultural families.
Furthermore, elected officials, United Nations Ambassadors,
diplomats, and the cultural and mainstream media were present.
|
Age
Group |
% |
African/African American |
Asian |
Caribbean |
European |
Latin
American |
Total |
|
17 - 0 |
29% |
52,780 |
101,790 |
37,700 |
60,160 |
124,570 |
377,000 |
|
34 - 18 |
38% |
69,160 |
133,380 |
49,400 |
69,520 |
172,540 |
494,000 |
|
59 - 35 |
24% |
43,680 |
84,240 |
31,200 |
54,960 |
97,920 |
312,000 |
|
60+ |
9% |
16,380 |
31,590 |
11,700 |
29,360 |
27,970 |
117,000 |
|
Total |
100% |
182,000 |
351,000 |
130,000 |
214,000 |
423,000 |
1,300,000 |
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Cultural
Group |
Percentage |
Parade |
Festival |
Total |
|
African American |
14% |
70,000 |
112,000 |
182,000 |
|
Asian |
27% |
135,000 |
216,000 |
351,000 |
|
Caribbean |
10% |
50,000 |
80,000 |
130,000 |
|
European |
17% |
95,000 |
119,000 |
214,000 |
|
Latin American |
32% |
150,000 |
273,000 |
423,000 |
|
Total |
100% |
500,000 |
800,000 |
1,300,000 |
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Current Year Attendance
Forecast: With your active
participation and the participation of our media partners we project that
2,000,000 people will attend this year’s International Cultures Celebration. |
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Previous Media Partner
Participation |
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PRIVATENewspaper |
Daily |
Weekly |
Bi-Weekly |
Hits |
Number of Ads |
Circulation |
Total Ads in Print |
Projected 1999 |
|
Amsterdam
News |
|
X |
|
3 |
2 |
45,000 |
270,000 |
1,008,000 |
|
Carib news |
|
X |
|
3 |
1 |
67,000 |
201,000 |
804,000 |
|
China Press |
X |
|
|
3 |
10 |
45,000 |
1,350,000 |
5,400,000 |
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Croatia |
|
X |
|
3 |
4 |
500 |
6,000 |
24,000 |
|
El Diario |
X |
|
|
3 |
2 |
71,000 |
426,000 |
1,704,000 |
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El Especial |
|
X |
|
3 |
3 |
76,000 |
684,000 |
2,736,000 |
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Filipino
Reporter |
|
X |
|
3 |
2 |
50,000 |
300,000 |
1,200,000 |
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Luso
Americano |
|
|
X |
3 |
1 |
31,000 |
93,000 |
372,000 |
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Noticias
Del Mundo |
X |
|
|
3 |
2 |
32,000 |
192,000 |
768,000 |
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Nowy-Dziennik |
X |
|
|
3 |
4 |
30,000 |
360,000 |
1,440,000 |
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Portuguese
Post |
|
X |
|
3 |
1 |
21,000 |
63,000 |
252,000 |
|
Posters |
|
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|
200 |
1 |
5,000 |
1,000,000 |
4,000,000 |
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Invitations |
|
|
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2 |
1 |
100,000 |
200,000 |
800,000 |
|
Total |
|
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5,145,000 |
20,580,000 |
|
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PRIVATERadio Station |
Promotions |
PSAs |
On-Air
Interviews |
On-Air
Mentions |
Broadcast |
|
KISSFM |
10 |
14 |
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Y107 |
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1 |
4 |
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WLIB |
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1 |
|
4
hours |
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MEGA |
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10 |
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Total |
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