The International Cultures Celebration
is the ideal marketing platform for reaching families from the segmented cultural markets,
or the vast multi-cultural community in the New York and tri-state area, while being
recognized by mainstream and cultural media and Adding To Your Bottom Line!
The International Cultures Celebration, now in its 14th
year, consists of two high profile events:
The International Cultures Expo-Fest, occurring on Saturday,
June 20, 1999 (Father’s Day!) in New York City, consists of many National and
Corporate tented Villages with main stages, ongoing cultural performances and
presentations, informational booths, cultural foods, music, costumes and dancing.
The International Cultures
Parade, occurring Sunday, September 19, 1999 in New York City, consists of
thousands of performers from the tri-state area representing unique cultures from all over
the world to thousands of spectators. The Parade is an unforgettable educational and
cultural experience.
We invite your company to tap the sales and marketing power of our
unique event by becoming an Official Sponsor. Your fully integrated package of primary
benefits includes:
Title, Main Stage. Performers from multi-cultural communities
all over the tri-state area draw thousands of attendees to our main stages. The focus of
the International Cultures Celebration is the Main Stage, which would be given the name of
your company ensuring you a dominant presence throughout the Celebration.
Parade Float. Sponsor or Co-sponsor the most magnificent floats
in New York City Parade history. Your company banners will be displayed proudly on your
float as it travels down the parade route.
NYC Block Villages. Participate in the transformation of New
York City blocks into cultural villages. Reach the entire multicultural community or
segmented markets by locating your pavilion within the international village or a specific
cultural village. Each village consists of 8-20x20 Pavilions, 1-40x20 stage with sound
system, 18-10x10 kiosks and welcome to the (Company—Village) signs at the ends of the
block.
Sampling, Display, Distributing and Gathering Surveys. Your
centrally located (20x20) Tented Pavilion, which will be decorated to reflect specific
cultures, is the ideal venue for your sales force to interact with customers and provide
hands-on demonstrations of your products and services.
Signage. Eye-catching floats, decorated cultural pavilions, main
stages and block village entrances will attract spectators and participants to look at and
remember your company signage.
Guaranteed Visibility. Your logo in well over five million
prints—cultural and mainstream print, radio and television media, posters,
flyers, special guest invitations and signage!
The International Cultures Celebration’s tremendous popularity and
high visibility create the perfect hook for increasing consumer sales and building brand
loyalty by promoting your brand to hundreds of thousands of families in the multi-cultural
community.
In short, the International Cultures Celebration offers a platform to Increase
Your Customer Base, Build Brand Loyalty, and Add to Your Bottom Line!
Here’s how:
Point-of-Sale Promotions. Drive Sales and Increase Market Share
with point-of-sale offers such as International Cultures Celebration T-shirts with proofs
of purchase.
Sales Incentives. Drive sales by offering incentives (i.e.
coupons) to purchase your products and services to spectators and participants of the
International Cultures Celebration.
Access to our Memberships Database. We will mail your company
literature, coupons, etc to our entire membership database or specific segments of the
database, at cost.
Impactful Client Entertainment. Spend quality time with our key
(customers, retailers, etc.) in a high-prestige environment. Your sponsorship includes 100
VIP passes to each event. VIP passes not only include free admission to the events, but a
T-shirt and refreshments at the hospitality pavilion. Additionally, your sponsorship
provides you the first priority to tickets for our Saturday night reception (September 18,
1999) at the United Nations featuring three international superstars and Parade Grand
Marshals. Currently, we are in negotiations with Ricky Martin, Gloria Estefan and other
internationally recognized performers.
And, as a community event, The International Cultures Celebration is
priced to encourage participation by businesses of all sizes. The fee for this package is
very affordable (please see attached Plan with schedule fees).
Please consider this proposal as a starting outline. There obviously
are additional opportunities that can be explored. I know that once we meet and when I
learn more about your objectives we can tailor the program to your exact goals and
priorities. Additionally, we have created a program that will show you your return on
investment. We would appreciate the opportunity to show you how our event can add to your
bottom line. This would require nothing more than a few minutes of your times; no
obligation, of course.
