Heightened Communication
With the International Cultures Celebration, you’ll be
speaking with your target audience not at them. Unlike a commercial interruption, your
message is woven right into the action, reaching consumers while they’re engaged.
And, rather than a perfunctory 30-second spot, you have the entire day to convey your
message.
Category Exclusivity
Yours will be the only company within your category allowed to use
the event’s marks and logo on packaging and advertising, create event-themed
promotions and receive on-site visibility.
Full Promotional Rights
The International Cultures Celebration high-impact marks and logo,
which signal your commitment to improving the quality of life for your consumers in the
tri-state area, can be used in your advertising and packaging.
Cross-Promotions
We suggest cross-promoting your brand with our print, radio and
television media partners. Join with the media in promoting your brand by offering coupons
redeemable for sample products or attract new customers by participating in contests.
Networking
To ensure your promotion dollars work harder, we are inviting all
sponsors to join us for a preliminary luncheon before the Celebration and a follow-up
luncheon after the Celebration. Promotions with cosponsors can double your visibility,
place your product in new distribution outlets, generate valuable merchandise for use in
sweepstakes and trade incentives. Also, this is a fantastic opportunity for you to network
with your peers.
Turn-Key Partnership
The International Cultures Celebration has a full-time professional
staff committed to helping our partners achieve maximum return on investment from their
sponsorship. We are here six days a week.
