1998 Demographic Summary: We
estimate over 1,300,000 people representing the multicultural population of the New York
and tri-state area attended the 1998 International Cultures Celebration. Participants
include members of over 100 cultural communities, while spectators represent several
generations of multicultural families. Furthermore, elected officials, United Nations
Ambassadors, diplomats, and the cultural and mainstream media were present.
Age Group |
% |
African/African American |
Asian |
Caribbean |
European |
Latin American |
Total |
17
- 0 |
29% |
52,780 |
101,790 |
37,700 |
60,160 |
124,570 |
377,000 |
34
- 18 |
38% |
69,160 |
133,380 |
49,400 |
69,520 |
172,540 |
494,000 |
59
- 35 |
24% |
43,680 |
84,240 |
31,200 |
54,960 |
97,920 |
312,000 |
60+ |
9% |
16,380 |
31,590 |
11,700 |
29,360 |
27,970 |
117,000 |
Total |
100% |
182,000 |
351,000 |
130,000 |
214,000 |
423,000 |
1,300,000 |
|
Cultural Group |
Percentage |
Parade |
Festival |
Total |
African
American |
14% |
70,000 |
112,000 |
182,000 |
Asian |
27% |
135,000 |
216,000 |
351,000 |
Caribbean |
10% |
50,000 |
80,000 |
130,000 |
European |
17% |
95,000 |
119,000 |
214,000 |
Latin
American |
32% |
150,000 |
273,000 |
423,000 |
Total |
100% |
500,000 |
800,000 |
1,300,000 |
|
1999 Attendance Forecast: With your active participation and the participation
of our media partners we project that 2,000,000 people will attend the 1999 International
Cultures Celebration.
3. 1998 Media Partner Participation
| Newspaper |
Daily |
Weekly |
Bi-Weekly |
Hits |
Number
of Ads |
Circulation |
Total
Ads in Print |
| Amsterdam News |
|
X |
|
3 |
2 |
45,000 |
270,000 |
| Carib news |
|
X |
|
3 |
1 |
67,000 |
201,000 |
| China Press |
X |
|
|
3 |
10 |
45,000 |
1,350,000 |
| Croatia |
|
X |
|
3 |
4 |
500 |
6,000 |
| El Diario |
X |
|
|
3 |
2 |
71,000 |
426,000 |
| El Especial |
|
X |
|
3 |
3 |
76,000 |
684,000 |
| Filipino Reporter |
|
X |
|
3 |
2 |
50,000 |
300,000 |
| Luso Americano |
|
|
X |
3 |
1 |
31,000 |
93,000 |
| Noticias Del Mundo |
X |
|
|
3 |
2 |
32,000 |
192,000 |
| Nowy-Dziennik |
X |
|
|
3 |
4 |
30,000 |
360,000 |
| Portuguese Post |
|
X |
|
3 |
1 |
21,000 |
63,000 |
| Posters |
|
|
|
200 |
1 |
5,000 |
1,000,000 |
| Invitations |
|
|
|
2 |
1 |
100,000 |
200,000 |
|
|
|
|
|
|
|
|
| Total |
|
|
|
|
|
|
5,145,000 |
|
Radio
Station |
Promotions |
PSAs |
On-Air
Interviews |
On-Air
Mentions |
Broadcast |
KISSFM |
10 |
14 |
|
|
|
Y107 |
|
|
1 |
4 |
|
WLIB |
|
|
1 |
|
4 hours |
MEGA |
|
|
|
10 |
|
Total |
|
|
|
|
|
|
Television |
Promotions |
Interviews |
Coverage at events |
NBC - Ch. 4 |
14 |
|
|
Univision - Ch. 41 |
140 |
3 |
X |
Sinovision |
26 |
3 |
X |
RTP |
18 |
1 |
X |
|
|
