THE IMPACT OF THE IMMIGRANTS CONSUMERS AT
 
THE INTERNATIONAL IMMIGRANTS FOUNDATION

Edward Juarez, President and Founder of the International Immigrants Foundation welcomed representatives of the government and members of the multicultural media at this year’s inaugural Media Breakfast Series.

On this occasion, the speaker  was  Saul Gitlin, VP of Strategic Research for Kang Lee Advertising, who brilliantly addressed the impact of the new wave of immigrants in the consumer’s market. Through a remarkable analysis of the multicultural populations in the United States and the reposition of the corporations targeting the new  markets , Gitlin emphasized on the need to understand the   challenges that characterize the new generations of the multicultural communities.

 With great interest the audience participated in this dialogue that reached a new perspective in the immigrant’s population  changing the consumer’s market equation,  with special emphasis on the  growing Hispanic and Asian markets where minorities are now becoming majorities.

In the words of Edward Juarez ”Once more the analysis of the economic and social consequences of the immigrants population in the nation, reaffirm the need to elaborate a proper legislation for the millions of immigrants that continuously contribute to the development and enrichment of our society.”

Mr. Juarez announced the next event  to be held at the International Immigrants Foundation will be a round table on July 30, on his experiences and conclusions from the Global Forum on Immigration that  he attended on Belgium., and invited those who were interested in attending to contact the International Immigrants Foundation .

 

FUNDACION  INTERNACIONAL  DEL  INMIGRANTE
International  Immigrants Foundation
Legalizando, Guiando y Educando al Inmigrante desde 1973

 

Edificio del Inmigrante: 7 West 44th Street, New York, N.Y. 10036 – (212) 302-2222   www.FundacionDelinmigrante.com